At Xappeal®, our passion is creating beautiful and comfortable women’s shoes that make you feel confident and stylish. Founded in 2002, we’ve spent the last 20 years perfecting our craft and establishing ourselves as a leading brand in women’s footwear.
Our headquarters and design studio are located in Los Angeles, the global hub of fashion and entertainment. Surrounded by the style and energy of LA, our creative team finds inspiration in the city’s cutting-edge trends. We then translate those trends into wearable, fashion-forward shoe designs for modern women.
Our Design Philosophy

The Xappeal® design philosophy balances beauty, comfort, and quality. We strive to create shoes that not only look amazing, but also feel amazing when you wear them.
Our designers carefully select premium materials that mold to your feet, like buttery soft leathers and flexible latex soles. We construct each shoe with expert craftsmanship for all-day comfort. And we incorporate thoughtful details like padding, arch support, and non-slip soles so you can walk with ease and confidence.
Beyond comfort, our shoes showcase impeccable style from heel to toe. From sexy stilettos and daring platforms to chic flats and versatile booties, our collection has a diverse array of silhouettes to suit every taste. We keep up with what’s hot each season by updating these silhouettes with fresh colors, prints, embellishments, and textures.
The result is a collection that perfectly blends fashion-forward style, luxurious comfort, and standout quality. Our shoes empower women to look and feel their best from day to night.
Specialized Shoe Collections

In addition to our main line, Xappeal® also offers several specialized shoe collections:
The Basics Collection
This collection covers all your footwear essentials. It features basic pumps, flats, sandals, and booties in classic colors like black, nude, gray, and brown. Clean, simple silhouettes crafted from premium leathers and materials make these shoes endlessly versatile for everyday wear.
The Edgy Collection
Show off your daring side in shoes from our Edgy Collection. This line infuses our classic silhouettes with bold prints, metallics, spikes, studs, and other eye-catching embellishments. The结果 is a collection perfect for making an edgy fashion statement.
The Bridal Collection
Find the perfect shoes to complement your wedding dress in our Bridal Collection. From elegant peep-toe pumps to jeweled flats, these shoes add a romantic finishing touch to your bridal look. We use luxe materials like satin and lace to craft these shoes specially for the big day.
The Vegan Collection
Our Vegan Collection offers stylish shoes crafted from animal-free and eco-friendly materials. The shoes feature synthetic leather, rubber or latex soles, and innovative textiles made from recycled materials. Now you can enjoy both ethical and fashionable footwear.
Our Core Values

Certain principles guide everything we do at Xappeal® from design to production to customer service:
Premium Quality
We obsess over every design detail and insist on only the finest materials to ensure our shoes last season after season. Quality construction also provides long-lasting comfort.
Inclusive Sizing
We believe every woman deserves fashionable shoes perfectly fitted to her feet. That’s why we offer an extensive size range from 5-13, including wide width options.
Ethical Production
We partner with manufacturers that provide safe working conditions and fair wages for their artisans. We also work to minimize our environmental impact through sustainable practices.
Customer Happiness
Our customer support team goes above and beyond to ensure you have a positive experience. We offer free shipping and returns, along with a 100% satisfaction guarantee.
Community Support
We are dedicated to using our resources and influence to support charitable causes that empower women and children. We partner with organizations that align with our mission.
By staying true to these core values, we’ve built trust and loyalty among our customers. We will continue upholding these principles as we grow the Xappeal® brand.
The Xappeal® Experience
Shopping at Xappeal® is more than just buying shoes – it’s having a full fashion experience. Our brand ambassadors and store associates provide personalized service to help you find your perfect pair. Their expert style advice takes the guesswork out of shopping.
Once you slip on a pair of Xappeal® shoes, you’ll immediately notice the difference in comfort. Our latex arch support and padded insoles cushion your feet. The flexible construction moves naturally with your feet. The premium leathers gently mold to your shape for a custom fit.
Moving in our shoes feels effortless, letting you walk, work, and dance with confidence. When you look down, you’ll admire how the sleek silhouette elongates your legs. The trendy details make you feel pulled together and runway-ready. That boost in confidence from our shoes will be reflected in your smile.
We hope you fall in love with Xappeal® shoes as much as we love designing them. Our passion shows through in the beauty, comfort, and impeccable craftsmanship found in every pair. We can’t wait to see where our shoes take you on your fashion journey.